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Good packaging design is the best branding media

Time:2016-5-10

  Good packaging design, not only to design, full of personality, but also to assume the brand communication functions. If in place packaging, increase brand slogan, speech commentary core, long-term brand and promotional activities and other promotional information, it will act as a "paid off" effect of promotion, will directly boost product sales.
 
  As a food, beverage, cosmetic and other fast moving consumer goods, consumer product cycle is short, so the packaging has become a low-cost, good effect brand media. Good packaging design, not only to design, full of personality, but also to assume the brand communication functions. If in place packaging, increase brand slogan, speech commentary core, long-term brand and promotional activities and other promotional information, it will act as a "paid off" effect of promotion, will directly boost product sales. Therefore, the amount of ad serving small businesses, packaging is one of the best branding positions.

  Take white Yanghe terms of its other businesses, packaging design mainly early to follow the strategy, imitate each outstanding brand packaging design style, try to do with the brand-name products similar. It should be said, in the promotion of products and the import of growth, the strategy is correct, companies also tasted the sweetness. But with the development of enterprises, and gradually turned into advantages and disadvantages.

Brand name on the packaging is too small, the consumer does not recognize the white Yanghe brand, can not form a repeat purchase, consumer loyalty is not high. When there is no activity when promotions and sales big gap. In addition, due to excessive imitation, they lack their own design style, style disorganized, causing consumer confusion dialogue Yanghe visual image.